Making an Impact
Creating responsive, user-focused interfaces that support product and marketing goals in fast-paced tech environments.
Designing with purpose—optimizing user flows and layouts to drive signups, demos, and engagement.
Transforming complex information into clear, engaging narratives through thoughtful layout, hierarchy, and design.
Building and maintaining scalable design systems to ensure visual and functional consistency across digital products.
Working closely with designers, product managers, marketers, and engineers to align on goals, strategy, and execution.
Advanced proficiency in Figma for design and prototyping, with hands-on experience building interactive experiences in Webflow and Framer.
My approach
What people say
"Florina is a swiss army knife of design. She grasps concepts quickly, is a reliable partner, and she pushes our brand to a level of creative excellence that all B2B brands are striving for."
Florina is all the things a great designer (a great marketer, a great creator of things) should be. She quickly connects the dots, understands the intersection of business and design, advocates for user experience, and thinks empirically AND empathically.
Florina works quickly and presents her work skillfully, especially to an executive-level audience. Whenever we do a creative review, Florina's delivery is easy to follow, she takes great notes, and always reports back with updates in a timely manner.
Florina is awesome to work with! She’s proactive, reliable, and really good at what she does.
Florina’s support in designing such a great architecture of the AMSP’s website has add values to the visibility of the organization and its works. We value her commitments, her professionalism and her great collaboration during this project!
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