Translate a dense, insight-heavy AI guide into a compelling digital experience that balances clarity with conversion. The page needed to simplify complex ideas, support multiple reading behaviors, and function as both an educational asset and a lead generation tool—all while aligning with the brand’s evolving visual system.
Simplify Complex Content: Turn long-form thought leadership into a clear, digestible scroll experience.
Support Skim and Deep Reads: Design with strong hierarchy to engage both quick scanners and in-depth readers.
Drive Downloads and Leads: Use strategic CTAs to guide users toward conversion without disrupting the flow.
Align with Brand Voice and Visuals: Ensure the content experience reflects Qualified’s updated tone and design system.
As the lead web designer, I was responsible for transforming a long-form guide into a structured, scroll-friendly page. My approach focused on breaking content into modular, visually digestible sections that maintained narrative flow and clarity. I leaned into a strong typographic hierarchy, thoughtful spacing, and brand-aligned iconography to guide the user’s eye.
To support both quick scans and deeper reads, I layered in interactive elements and strategically placed CTAs that feel native to the scroll, not disruptive. The result is a content experience that feels informative, approachable, and conversion-aware.
The page contributed to a successful campaign launch, helped establish Qualified’s thought leadership in AI for sales, and served as a high-performing content asset for both marketing and sales enablement.
