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Showcase customer success in a way that builds trust, supports sales conversations, and scales with new stories—without overwhelming users or compromising visual clarity.
Build Trust Through Social Proof: Feature top customer logos and proven outcomes to boost credibility.
Make Exploration Easy: Design a clean, scannable layout that helps users quickly browse and discover relevant stories.
Support Sales Enablement: Create a resource sales teams can use to tell relevant success stories in real time.
Design for Flexibility and Scale: Build a modular layout that’s easy to expand as more customer stories are added over time.
As the lead brand designer, I was responsible for the visual direction and component design of the Customers page. I began by defining a modular layout system that could easily scale as new customer stories were added. The goal was to support everything from quick-hit logos and testimonials to more in-depth case studies, all while aligning with our refreshed brand system.
I collaborated closely with developers to ensure clean implementation and consistency across devices. Throughout the process, I focused on balancing recognition, clarity, and credibility—creating a design that both elevated the brand and supported the sales journey.
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The Customers page has become a key trust signal in Qualified’s marketing funnel and a daily tool for the sales team—helping users connect the product to real, measurable success.
